|
|
Analysis and Structure Recommendations for E-commerce Site Optimization
Bureš, Petr ; Hudák, Michal (referee) ; Dydowicz, Petr (advisor)
This bachelor‘s thesis focuses on analysis of optimization of e-commerce website. The aim of this work is to outline the optimization solutions from different point of views including online marketing, information architecture, web analytics and other weak points identified by the analysis. Several approaches of methodology will be used to support the analysis, such as data mining analysis of a shopping basket integrated within e-commerce website. The economic benefits of the final optimisation solutions will be assessed and the recommendations will be set out.
|
|
|
Design of E-shop
Hamala, Jakub ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
Bachelor’s thesis describes procedures during creation of e-shop. Description starts with input analysis, continues with design of information architecture, design of graphic layout and ends with programming and inserting of websites on the internet. These procedures are applied and real model eshop is created. Bachelor’s thesis is focused on a usability of shop design and its utility in the real world.
|
|
|
Návrh informačního centra na webu Bio-nails
Moravcová, Viktorie
Bachelor thesis is focused on the proposal of the information centre for the e-shop of a company selling nail cosmetics. The company Bio-nails specializes in selling hypo-allergenic cosmetics for nails and skin. The information centre architecture is designed using an internet-based mind mapping tool. The literary part explains topics in marketing and information architecture. The analytical part includes an analysis of the competitors and their advice center, an analysis of the selected company, its USP and target group and the content of the selected web pages. By combining the findings from the analysis of the company, its content and other analyses, a proposal is created. The proposal part includes the design of the infor-mation architecture of the new information center and the recommendation for a chatbot based on it. Finally, the paper contains an approximate cost calculation for the implementation of the proposal.
|
|
| |
|
| |
|
|
Analysis and comparison of user interface of the websites of special libraries at the Faculty of Arts of Charles University in Prague and proposals for its innovation
Šebestová, Eva ; Papík, Richard (advisor) ; Boudová, Lucie (referee)
The diploma thesis focuses on the analysis and assessment of the existing user interface of the departmental libraries of Faculty of Arts, Charles University in Prague. The theoretical part generally characterizes the discipline of Human Computer Interaction. Furthermore, it characterizes concepts such as user interface, web usability and web accessibility and information architecture. Besides, it introduces the organisation, functions and services of the Central Library of the Faculty of Arts, including departmental libraries. The practical part explores and assesses current condition of the websites of the departmental libraries. The aim of this research is to determine users' satisfaction based on their experience with these library websites. Moreover, the research monitors the users' idea of an ideal website. A further concern is the usability, accessibility, content, design and information architecture of the websites researched. In accordance with the results of the research, a schema of a new human interface for the departmental libraries is designed.
|
|
|
Aktualizace webových stránek Informačního centra města Kyjova s ohledem na rozvoj cestovního ruchu
Bořecká, Lucie
Bořecká, L. Update of website Information centre of city Kyjov with regard to tourism development. Bachelor thesis. Brno: Mendel university in Brno, 2015. Bachelor thesis is focused on creating a proposal for a new structure of the website in-formation center with regard to tourism development, as well as on product design mar-keting campaigns to raise awareness about the site. The first part focuses on the area of tourism, marketing communication and structure of the website. In the second part made brief description IC analysis of the current situation and SWOT analysis. The oth-er supporting documents to create a design sites include marketing research. The final section summarizes the findings and recommendations presented to improve the current situation.
|
|
|
User Interface of Learning Management Systems Design and Validation of Functional Criteria as Basis for a Partial Evaluation
Ovesleová, Hana ; Štogrová Jedličková, Petra (advisor) ; Slussareff, Michaela (referee) ; Šušol, Jaroslav (referee)
Main topic of this thesis is evaluation of user interfaces of learning management systems (LMS). It is the users and their interaction with the system who are the focus of user interface design within the field of Human Computer Interaction (HCI), and that is why user experience was taken into account for interface evaluation. The aim of the thesis was proposition of function criteria field that reflect users' requirements on the system and that can therefore serve as a basis for partial LMS evaluation. Within the scope of HCI interdisciplinarity, we focused on technical-psychological view (computer - human), complemented by the field that reflects the very purpose of LMS - pedagogical process. We believe that combination of general function criteria, which can be applied to any system, and learning content criteria is crucial for LMS evaluation, together with criteria concerning distribution forms and work methods. Based on defined areas, LMS Unifor courses from 2012- 2014 period of time and LMS Moodle courses from 2015-2017 period of time were evaluated using qualitative and quantitative research methods. The output of the research is a set of function criteria, which we regard to be elementary and suggest to be taken into account when considering a LMS.
|
|
|
Information Architecture of Selected Digital Libraries Web Interface
Kvašová, Zuzana ; Souček, Martin (advisor) ; Pokorný, Jan (referee)
(in English): This thesis is dedicated to the analysis and evaluation of applied information architecture of two selected digital libraries - Manuscriptorium and Kramerius of the National Digital Library. Information architecture is one of several interconnected web design disciplines. For designing purposes, information architecture can be defined as a complex of elements and principles. Analysis and evaluation of the existing information architecture depends on its integration into the web sites context. The thesis contains theoretical part with definition of information architecture, its elements and principles of design. It describes evaluation methods of information architecture as a combination of qualitative and quantitative elements of web sites. Information architecture of digital libraries often means architecture of the system. The thesis contains a definition of a digital library and explains focus on access application. Testing of web usability is the best way of testing the information architecture of digital libraries. It enables to test information architecture from user's point of view. The conclusion provide results of the usability tests.
|
|
|
Analysis and comparison of user interface of the websites of special libraries at the Faculty of Arts of Charles University in Prague and proposals for its innovation
Šebestová, Eva ; Papík, Richard (advisor) ; Boudová, Lucie (referee)
The diploma thesis focuses on the analysis and assessment of the existing user interface of the departmental libraries of Faculty of Arts, Charles University in Prague. The theoretical part generally characterizes the discipline of Human Computer Interaction. Furthermore, it characterizes concepts such as user interface, web usability and web accessibility and information architecture. Besides, it introduces the organisation, functions and services of the Central Library of the Faculty of Arts, including departmental libraries. The practical part explores and assesses current condition of the websites of the departmental libraries. The aim of this research is to determine users' satisfaction based on their experience with these library websites. Moreover, the research monitors the users' idea of an ideal website. A further concern is the usability, accessibility, content, design and information architecture of the websites researched. In accordance with the results of the research, a schema of a new human interface for the departmental libraries is designed.
|
guest ::
